Alterplay

Find Any Casino’s Sister Sites — And the Operator Running All of Them.

Alterplay maps the sister sites behind every major UK casino brand. Search any site and we’ll show you every casino connected to it — same operator, same licence, same infrastructure — traced through UKGC records and Companies House filings, not marketing claims.

Editor’s Pick

Featured Casinos May 2026

Sister sites are online casinos run by the same company. They share games, payment methods, and support — so if you like one, you’ll probably enjoy the others. Every casino below is UKGC-licensed and verified this month.

Top 1
Ladbrokes logo
Ladbrokes ★ 4.9

100 Free Spins on Selected Slots

Payout1–2 hrs
Min Dep£10
Games950+
LicenceUKGC
Free Spins100 FS
Wagering0x
2
bet365 logo
bet365 ★ 4.8

Up to 500 Free Spins Over 10 Days

Payout2–4 hrs
Min Dep£10
Games1,200+
LicenceUKGC
Free Spins500 FS
Wagering0x
3
William Hill logo
William Hill ★ 4.7

200 Free Spins on Big Bass Splash

Payout24 hrs
Min Dep£10
Games800+
LicenceUKGC
Free Spins200 FS
Wagering0x
4
Sky Vegas logo
Sky Vegas ★ 4.6

70 Free Spins + 200 More on First Stake

Payout1–2 hrs
Min Dep£10
Games1,000+
LicenceUKGC
Free Spins270 FS
Wagering0x
5
Paddy Power logo
Paddy Power ★ 4.6

60 Free Spins + 200 on First Deposit

Payout24 hrs
Min Dep£10
Games750+
LicenceUKGC
Free Spins260 FS
Wagering0x
6
Coral logo
Coral ★ 4.5

100 Free Spins — Winnings Paid as Cash

Payout1–2 hrs
Min Dep£10
Games2,500+
LicenceUKGC
Free Spins100 FS
Wagering0x
7
Betfair logo
Betfair ★ 4.5

50 Free Spins + 100 on First Deposit

Payout24 hrs
Min Dep£10
Games900+
LicenceUKGC
Free Spins150 FS
Wagering0x
8
888 Casino logo
888 Casino ★ 4.5

50 Free Spins + 100% up to £100

Payout2–4 hrs
Min Dep£10
Games1,500+
LicenceUKGC & MGA
Free Spins50 FS
Wagering10x
Editorial

The Problem Nobody Talks About

Two casinos can look completely different — different names, colour schemes, welcome offers — and still be sister sites sharing the same bank account, compliance team, and self-exclusion register. Or not. That’s the problem.

The UK online casino market has more than 3,000 active brands operating under fewer than 200 licence holders. Some operators run a single site. Others run seventy or more sister sites, stretching a single compliance framework across dozens of white-label partnerships. When things work, the player never notices. When they don’t — a delayed withdrawal, a disputed bonus, a self-exclusion that failed to propagate — the connections between brands suddenly matter a great deal. Alterplay exists to make those connections visible before you need them. We don’t rank casinos by how generous their welcome offers are. We map every brand to its sister sites, its operator, its licence holder, and the shared infrastructure connecting them. Every claim we make is traceable to a public record.

The operator behind the site you’re playing at today might also be the operator behind the site you self-excluded from last year. Wouldn’t you rather know that upfront?

Definitions

What Is a Casino Sister Site?

A sister site is an online casino that shares a parent company, licence, or operating platform with another casino. The two sites might look nothing alike — but behind the scenes, they’re connected at the corporate level.

Shared Licence

Tightest tier — two sites share the same UKGC licence number, registered company, wallet infrastructure, and responsible-gambling systems.

Shared Platform

Loosest tier — one operator supplies the platform tech to a third-party brand owner via a white-label deal. Same software, different governance.

Why It Matters

Self-exclusion propagation depends on the licence relationship. Direct ownership = automatic. White-label = depends on contract.

Why Operators Do It

Building a casino platform costs hundreds of thousands. Launching a second brand on it costs a fraction — different demographic, same back-end.

Regulator

What is the UKGC?

The UK Gambling Commission — universally referred to in the industry as the UKGC, though its official name is simply the Gambling Commission — is the independent regulator of commercial gambling in Great Britain. Established under the Gambling Act 2005 and operational from 2007, it issues operating licences, audits compliance with its Licence Conditions and Codes of Practice, and enforces the rules that every operator article on Alterplay is built around.

What it regulates

The Commission regulates arcades, betting, bingo, casinos, slot machines, lotteries — including the National Lottery, since 2013 — and remote gambling, both online and by telephone. Spread betting is regulated separately by the Financial Conduct Authority. The remit covers Great Britain only; gambling in Northern Ireland is regulated under a separate framework.

Three licensing objectives

The Gambling Act 2005 gives the Commission three statutory objectives: preventing gambling from being a source of crime and disorder, ensuring gambling is conducted in a fair and open way, and protecting children and other vulnerable persons from being harmed or exploited. Every licence condition and every enforcement action traces back to one of these three.

Enforcement powers

The Commission can issue warnings, impose financial penalties, attach additional licence conditions, suspend licences, and revoke them. Recent settlements include £19.2m from William Hill Group in 2023, £17m from Entain in 2022, and £5.9m from Ladbrokes Coral in 2019 — all tied to anti-money-laundering and social-responsibility failings. Every action is recorded on the public register indefinitely.

How to verify a licence

Since the Gambling (Licensing and Advertising) Act 2014, any operator advertising or accepting bets from consumers in Great Britain must hold a UKGC operating licence — regardless of where the operator is physically based. Verify any licence number against the Commission’s public register, the free and authoritative source for operator status and enforcement history.

The Biggest UK Sister-Site Groups 2026

The UK’s largest operators each run multiple sister sites under a single licence. Profiles below are based on UKGC register data, Companies House filings, and our own infrastructure analysis.

UK Sister-Site Group

LC International Limited

Parent
Entain plc
Licence
Active
UK Brands
10+
Known For
Ladbrokes, Coral, Foxy Bingo
Note
Originally formed from the 2016 Ladbrokes-Coral merger.
Brands on this licence
Ladbrokes
Coral
Party Casino
Gala Bingo
Foxy Bingo
Bwin
Foxy Games
Gala Spins
The initials stand for Ladbrokes and Coral, two sports betting brands whose histories stretch back to the early twentieth century. Their merger in 2016, followed by the acquisition by GVC Holdings (now Entain) in 2018, created one of the largest gambling conglomerates in the world. LC International’s portfolio extends well beyond sports betting. Party Casino, Gala Bingo, Foxy Bingo, Foxy Games, Gala Spins and Bwin all sit under this licence. A self-exclusion at Ladbrokes should propagate across all LC International brands — but the sheer size of the network means it’s worth confirming directly. If you deposit at Ladbrokes, the charge on your bank statement will show LC International Limited — not Ladbrokes. Same applies to every brand on this network. Not a scam — just how the corporate structure works.
UK Sister-Site Group

Skill On Net Limited

Parent
SkillOnNet (Cyprus)
Licence
Active
UK Brands
60+
Known For
PlayOJO, Genting Casino, Slingo
Note
One of the UK’s largest white-label providers.
Brands on this licence
PlayOJO
Mega Casino
Genting Casino
Spin Genie
Slingo
Slots Magic
Lucky Vegas
Lord Ping
Skill On Net is one of the largest white-label casino providers operating in the UK. Founded in 2005, it runs both directly owned brands — PlayOJO being the flagship — and a substantial number of third-party white-label sites. Directly owned brands like PlayOJO, Mega Casino and Slingo share a single operational framework. White-label brands share platform tech but may have separate brand owners. The Genting Casino online presence is also hosted on Skill On Net — a major brick-and-mortar brand licensing its entire digital operation. The key thing to understand is scale. With 60+ brands, this is one of the busiest white-label operations in the UK. Compliance, customer service and payment processing behind dozens of apparently different casinos all trace back to the same company in Cyprus.
UK Sister-Site Group

Gamesys Operations Limited

Parent
Bally’s Corporation (US)
Licence
Active
UK Brands
8+
Known For
JackpotJoy, Virgin Games, Monopoly Casino
Note
£1.2m UKGC fine in 2019 (resolved).
Brands on this licence
JackpotJoy
Bally Casino
Virgin Games
Rainbow Riches Casino
Double Bubble Bingo
Monopoly Casino
Gamesys was founded in London in 2001 by three software developers and went on to create JackpotJoy, one of the most recognised casino brands in the UK. The corporate history is unusually turbulent: it sold JackpotJoy for £425m in 2015, only for the buyer (JPJ Group) to acquire Gamesys itself in 2019. The whole group was then purchased by US-based Bally’s Corporation for ~£2bn in 2021. In 2019 the Gambling Commission ordered Gamesys to pay a £1.2m settlement for licence condition breaches. Those issues have since been resolved, but it’s the kind of history that follows an operator across all its brands. Bally Casino launched in the UK in 2023 as a result of the Bally’s acquisition. It hasn’t yet reached the profile of JackpotJoy or Virgin Games, but the corporate backing is substantial.
UK Sister-Site Group

BV Gaming Limited

Parent
BetVictor Group
Licence
Active
UK Brands
7+
Known For
BetVictor, Heart Bingo, TalkSPORT Bet
Note
Rapid expansion from single brand to full network since 2022.
Brands on this licence
BetVictor
Heart Bingo
Smooth Spins
Betano
Parimatch
TalkSPORT Bet
Punt It
BetVictor spent decades as a standalone sports betting brand before pivoting to a multi-brand network strategy in recent years. The first sign of diversification was the acquisition of Heart Bingo, which gave the company its first non-sports vertical. Smooth Spins, the official casino of Smooth Radio, followed as the network’s first purpose-built casino site. The expansion has accelerated since then. Betano, TalkSPORT Bet and Punt It have all been added, though sports betting remains the company’s core strength. A useful case study in how a single-brand operator becomes a network — and why players who signed up to BetVictor for the football might now find themselves sharing an operator with a bingo site and a radio-branded casino.
UK Sister-Site Group

Evoke plc Casinos

Parent
Evoke plc (rebranded March 2024)
Licence
Active (Gibraltar)
UK Brands
6+
Known For
888 Casino, William Hill, Mr Green
Note
William Hill acquired in 2022.
Brands on this licence
888 Casino
William Hill
Mr Green
888 Sport
888 Poker
777 Casino
888 Holdings rebranded to Evoke plc in March 2024, but the operational structure remains largely the same. The group holds a Gibraltar gaming licence and operates some of the most established names in UK online gambling. The defining event for this network was the acquisition of William Hill in 2022. That brought one of the UK’s oldest high-street betting brands under the same corporate umbrella as 888’s digital-first properties. If you hold accounts at both William Hill and Mr Green, you now share an operator group — which affects bonus eligibility, self-exclusion propagation, and the regulatory track record that applies to your account.
UK Sister-Site Group

Anakatech Interactive Limited

Parent
Anakatech (Bulgaria)
Licence
Active
UK Brands
7+
Known For
WinOMania, PlayWins, BetFusion
Note
Believed to be the only Bulgaria-based UKGC licence holder.
Brands on this licence
WinOMania
PlayWins Casino
BetFusion
7bet
Lucky Mate Casino
Betnero
BetCrown
Anakatech is one of the more unusual entries on this list. Based in Bulgaria, it operated as a single-brand company (WinOMania) for years before rapidly expanding during late 2025 and early 2026. That expansion included both newly built brands and acquisitions of former AG Communications properties such as PlayWins and BetFusion, picked up as AG Communications prepared to leave the UK market. For players who held accounts at those brands before the migration, it is worth confirming that account histories and responsible gambling settings have transferred correctly to the new operator.
Feed

What Players Are Reporting This Month

Verified for authenticity, presented in players’ own words. Submit your own report — positive or negative — at any UK-licensed casino.

LC International
Gala Spins
★★★★★
Scott
“Impossible to get bonuses and if you do, you won’t win anything from it. The rewards wheel is pointless.”
Alterplay note

Bonus complaint. LC International’s terms permit individual brands to set separate bonus structures, so availability can vary across the network even though the operator is the same.

Gamesys
Monopoly Casino
★★★★
Aamir F.
“Signed up and they instantly blocked my account without telling me anything. Had to chase them up.”
Alterplay note

Account verification issue. Under UKGC rules, operators must verify identity before allowing play. This is compliance, not a red flag — but communication around it clearly failed here.

888 Holdings
888 Casino
★★★★
TJ
“Worst online casino ever. Played for a few weeks and won nothing. This has never happened to me.”
Alterplay note

Game outcomes are RNG-determined. Persistent negative experiences across a platform can sometimes indicate high-volatility game weighting in the lobby — worth checking what’s being promoted.

Skill On Net
Genting Casino
★★★★★
Verified player
“Withdrawal processed same day. No issues with verification. Second time using this site and both experiences have been smooth.”
Alterplay note

Consistent with Skill On Net’s reported payout timeframes across the network.

Broadway Gaming
Dotty Bingo
★★★★
Kristy
“No issues so far and great fun playing there. They’re paying winnings promptly.”
Alterplay note

Broadway Gaming acquired a large bingo portfolio from 888 Holdings. Early reports from migrated players have been largely positive regarding payout reliability.

BV Gaming
Betano
★★★★
Cindy
“Betano didn’t work in the UK before but must have recently gotten a licence as it now works fine.”
Alterplay note

Correct. Betano launched in the UK under BV Gaming Limited’s licence in mid-2024, after operating in other European markets.

Reviewed by
Author
Kaiden Laverty

Kaiden Laverty

Sister Sites Researcher

Maps the operator groups, parent companies and licence chains behind UK casino sister-site networks. Public-record forensics, brand by brand.

Active byline · Public-record research
View Profile →

Established UK Brands Worth Knowing

Not every casino belongs to a sprawling network. Some of the UK’s most respected brands are standalone operations — single sites with focused teams and no ambition to run fifty white-labels. That’s not a weakness.

Bet365 logo

Bet365

Self-contained network — Casino, Bingo, Sport, all under the same corporate roof. No third-party sister sites.

Mr Q logo

Mr Q

Lindar Media’s only property. A case study in putting your entire budget behind a single brand.

Fitzdares logo

Fitzdares

Heritage sports betting brand with roots in traditional British racing. One-site operation.

Casumo logo

Casumo

Internationally focused brand with a UK licence. Broader game library than most UK-first operators.

Mr Vegas logo

Mr Vegas

Standalone operator. Focused team, no white-label sprawl.

Video Slots logo

Video Slots

Wide international library, UKGC-licensed. Single-brand focus.

Also worth knowing
LottoGo Kwiff Lottoland Admiral Casino Hollywoodbets LiveScore Bet Virgin Bet Midnite Casino Bingo.com Happy Tiger Lottomart
Trending 2026

What’s Trending Right Now

Trending doesn’t mean best. It means these brands are generating the most player interest right now — measured by search volume, new account activity, and forum mentions. Some will become established. Others won’t last the year.

Brand Operator Why It’s Trending
Gentleman Jim TBC — under investigation New brand, fast player uptake, long-term staying power unproven
BetMGM MGM Resorts / Entain JV Major international name, still establishing UK presence
LeoVegas LeoVegas AB (MGM Resorts) Resurgence following MGM acquisition
7bet Anakatech Interactive Part of the rapid Anakatech expansion
Deal or No Deal Casino Branded property — verify operator TV tie-in, name recognition driving signups
MyriadPlay TBC — recently launched Early buzz, too new for reliability assessment
Also trending
Mega Riches BetUK 21.co.uk Slot Boss Pink Casino QuinnBet Monster Casino

Updated monthly. Last reviewed: May 2026.

Methodology

How We Research: Public Records, Not Marketing Copy

Most directories describe what a casino looks like. Alterplay documents who runs it. Here is exactly how.

  1. UKGC Licence Register

    Cross-reference every brand against the public register: who holds the licence, what conditions apply, what regulatory action has been recorded.

  2. Companies House Filings

    Use annual accounts, confirmation statements, and officer appointments to trace ultimate parents, shared directorships, and silent ownership transfers.

  3. Footer & T&Cs Disclosures

    Audit licence numbers, registered company names, and addresses against UKGC and Companies House. Discrepancies are flagged and investigated.

  4. Platform Fingerprinting

    Sister sites often share CDN endpoints, KYC providers, payment gateways, and game lobby structures. We document the publicly observable signals.

  5. Ongoing Monitoring

    Brands launch, rebrand, migrate, shut down. Every Alterplay article carries a ‘last verified’ date — rolling monitoring, not one-off snapshots.

Why Any of This Should Matter to You

Self-Exclusion Propagation

If you self-exclude from one brand, that exclusion should extend across every brand on the same UKGC licence. Reliability varies. Knowing the network helps you verify.

Withdrawal & Complaint Patterns

A new brand still inherits its operator’s track record. If the operator has a five-year history of slow payouts, you should know that before depositing.

Bonus Eligibility

Operators restrict welcome offers to one per household — across the whole network. Network maps save you from declined claims and confiscated winnings.

Regulatory Track Record

UKGC enforcement is published against licence holders, not brands. A fine for AML failures follows the operator across every property on its licence.

Reviewed by
Author
Jordan Conroy

Jordan Conroy

Licensing & Regulatory Analyst

Audits UKGC licence conditions, tracks enforcement actions, and stress-tests the bonus terms operators hope you won’t read.

Active byline · Public-record research
View Profile →
About

About Alterplay

Our Index
2,500+

UK-licensed casino brands mapped to their parent operators. Updated daily.

Alterplay is a UK-focused casino sister-site research index. We map the corporate structures, licence chains and shared infrastructure behind online casino brands so players can decide based on verifiable facts rather than marketing copy.

We are not a casino. We do not process bets, hold deposits, or operate any gambling products. We are an independent research publication. Our revenue comes from affiliate partnerships with licensed operators, which means we may earn a commission if you click through and register an account. This relationship does not influence our research methodology, our editorial decisions, or the factual accuracy of our operator profiles.
What We Publish
  • Sister-site network maps
  • Operator profiles from public records
  • Regulatory track records & fines
  • Player-reported feedback with context
  • Ongoing ‘last verified’ monitoring
What We Don’t
  • Subjective quality scores
  • ‘Top 10’ lists driven by commission
  • Reviews unsupported by public records
  • Fabricated ‘win rate’ statistics
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FAQ

Frequently Asked Questions