These terms and conditions ("Terms") govern your access to and use of the Alterplay website at alterplay.co.uk and any subdomains, mobile-optimised versions, or successor URLs operated by us (together, the "Site"). By accessing or using the Site you confirm that you have read, understood and agreed to be bound by these Terms in full. If you do not accept any part of these Terms you must stop using the Site.
1. Acceptance of Terms
These terms and conditions govern your access to and use of the Alterplay website and any subdomains, mobile-optimised versions, or successor URLs operated by us. By accessing or using the Site you confirm that you have read, understood and agreed to be bound by these Terms in full.
We may update these Terms from time to time. The "Last updated" date at the top of this page tells you when the most recent revision was made. Continued use of the Site after a change takes effect constitutes acceptance of the updated Terms. If you do not accept a change, you must stop using the Site.
You must be 18 or older to use the Site. UK law requires every participant in commercial gambling to be 18 or older, and the operators we research are bound by the same rule. If you are under 18 you must not use the Site.
2. About Alterplay
Alterplay is published by [COMPANY_NAME], a private limited company registered in England and Wales under company number [COMPANY_NUMBER], with its registered office at [REGISTERED_ADDRESS]. References in these Terms to "Alterplay", "we", "us" or "our" mean [COMPANY_NAME].
Alterplay is an independent research publication. We are not a casino, a bookmaker, a gambling operator, or an agent for any of the above. We do not process bets, hold deposits, settle disputes, pay out winnings, operate any gambling product, or accept any wagering activity through the Site. The Site is an editorial index of UK-licensed gambling operators and the corporate relationships between them, drawn from public records.
Every link from Alterplay to an operator is a link to an external website operated by a third party. The relationship you form by clicking through is with the operator, not with us, and is governed by that operator's own terms and conditions.
3. Use of the Site
You may access and read the Site for personal, non-commercial research purposes. You may share individual page URLs by email, social media or messaging, and you may quote brief extracts in your own commentary with attribution to Alterplay and a link back to the source page.
You must not (and must not attempt to): copy, reproduce, republish, redistribute, syndicate, scrape, mirror or commercially exploit any substantial portion of the Site; introduce malicious code, viruses, or any other material designed to damage, disrupt, or impair the Site; circumvent, disable, or otherwise interfere with security-related features of the Site; access the Site by automated means (including bots, spiders, or crawlers) other than well-behaved indexing by search engines; or use the Site in any way that breaches applicable laws or regulations, infringes the rights of any third party, or compromises the security or operation of the Site.
We reserve the right to suspend or block access to the Site (in whole or in part) without notice if we reasonably believe you have breached these Terms.
4. Intellectual Property
All content on the Site — including text, research, operator profiles, sister-site maps, methodology documentation, editorial commentary, layout, design, code, graphics, logos, and images we have produced ourselves — is owned by [COMPANY_NAME] or licensed to us, and is protected by copyright, database right, trade mark and other intellectual property laws.
Operator and brand logos appearing on the Site remain the property of their respective owners and are used solely to identify the operator or brand being discussed in editorial context. Their use does not imply endorsement of Alterplay by the operator, nor any commercial relationship beyond what is explicitly disclosed on the relevant page.
You may not reproduce, modify, distribute, publicly display, or create derivative works from Alterplay content without our prior written permission, except as expressly permitted in Section 3 (brief extracts with attribution) or by applicable law. Requests for syndication, partnership, or licensed reuse should be sent to partnerships@alterplay.co.uk.
5. Affiliate Links Disclosure
Alterplay's revenue comes from affiliate partnerships with UK-licensed casino operators. When you click certain outbound links on the Site and subsequently register an account with the operator, we may earn a commission paid by the operator's affiliate network. The bonuses, prices and terms you see are identical to what you would receive going to the operator directly; affiliate compensation does not come out of your account.
Affiliate links are flagged on the page they appear in accordance with UK Advertising Standards Authority guidance and the CAP code. The full disclosure of how affiliate relationships work, how they are marked, and what they do — and do not — change about our editorial coverage is published on our affiliate disclosure page.
The existence of an affiliate relationship does not alter the way an operator is covered editorially. We publish regulatory enforcement actions, licence breaches, and negative player reports against operators we have affiliate agreements with on the same terms as we publish them against operators we have no commercial relationship with.
6. No Gambling Advice
Nothing on Alterplay constitutes financial, legal, tax, or gambling advice. The Site is an editorial research publication that documents corporate relationships between UK-licensed gambling brands. It is not a recommendation to gamble, a recommendation to use any specific operator, or a representation that any operator listed will produce a positive outcome for any individual player.
Gambling involves the risk of financial loss and, for some people, the risk of harm. If you choose to gamble, you do so at your own risk and on the terms and conditions of the operator you register with. We strongly encourage you to set deposit limits, time limits and loss limits, and to use the responsible-gambling tools available on every UK-licensed operator's site.
If you are concerned about your gambling or someone else's, free and confidential support is available from GamCare (0808 8020 133), BeGambleAware, GamStop and Gamblers Anonymous. These services are independent of any operator.
7. Accuracy of Information
We take reasonable care to ensure the information published on Alterplay is accurate at the date of publication or last review. Every page carries a "last verified" or "last reviewed" date, and our editorial process — set out in full on the methodology page — is designed to minimise factual error.
Despite this, the UK gambling market changes quickly. Licences are issued, suspended, surrendered and revoked. Operators rebrand, merge, are acquired, and exit the market. Bonus structures and welcome offers change. We monitor for these changes continuously but there can be a lag between a real-world change and the page on Alterplay reflecting it. You should not rely solely on Alterplay for time-critical decisions — verify the current licence status of any operator on the UKGC public register before opening an account.
If you spot a factual error, please email corrections@alterplay.co.uk. Verified corrections are made within 48 hours and timestamped at the foot of the affected article.
8. Third-Party Links
The Site contains many links to third-party websites — UK-licensed operators, the UK Gambling Commission's public register, Companies House, regulator press releases, news outlets, responsible-gambling organisations, and other sources. We include these links for editorial reasons (to support a claim, to cite a source, or to provide a route to a service) or, in the case of operators, as part of our affiliate model (Section 5).
We do not control the content, policies, security, or data-handling practices of third-party websites. A link from Alterplay to an external site does not imply endorsement of that site, agreement with its content, or any guarantee about the experience you will have once you have clicked through. When you leave the Site you do so on the terms of the destination site.
We are not responsible for any loss, damage, or other harm you may suffer as a result of using a third-party website you reached through a link on Alterplay. Read each site's own terms and privacy policy before submitting personal data, registering an account, or making a payment.
9. User-Submitted Content
You may submit player reports, corrections, editorial tips, and other correspondence through the channels published on our contact page. By submitting any content to Alterplay you confirm that the content is your own, is accurate to the best of your knowledge, does not infringe the rights of any third party, and is not defamatory, harassing, unlawful, or otherwise objectionable.
You grant [COMPANY_NAME] a non-exclusive, worldwide, royalty-free, perpetual licence to use, edit, publish, and republish any content you submit, in any format and on any medium, for the purposes of operating, promoting and archiving Alterplay's editorial output. We will not publish your email address, your full name, or any contact detail you submit unless you explicitly request us to, and we may strip identifying detail from any submission before publication to protect your privacy.
We are not obliged to publish, respond to, acknowledge, or retain any content you submit. We may decline to publish, edit for length and clarity, or remove from publication any submitted content at our sole editorial discretion. Submissions we cannot authenticate may not be published; submissions that violate these Terms will not be published.
You must not submit personal data about other identifiable individuals (account numbers, names, contact details belonging to someone else) without their consent. Special category data — health, ethnicity, political opinions, biometric data, etc. — must not be included in any submission.
10. Limitation of Liability
The Site and its content are provided "as is" and "as available". To the fullest extent permitted by law, we exclude all warranties, conditions and representations — express or implied — including but not limited to warranties of accuracy, completeness, fitness for a particular purpose, merchantability, and non-infringement.
We do not warrant that the Site will be uninterrupted, error-free, secure, or free from viruses or other harmful components. We do not warrant that any information on the Site is correct, current, or applicable to your specific circumstances. You access and rely on the Site at your own risk.
To the fullest extent permitted by law, [COMPANY_NAME], its directors, employees, contractors and affiliates shall not be liable for any direct, indirect, incidental, consequential, special, exemplary, or punitive damages — including without limitation loss of profits, loss of data, loss of opportunity, loss of goodwill, or gambling losses — arising out of or in connection with your use of the Site, any operator website reached through a link on the Site, or any action you take based on information published on the Site.
Nothing in these Terms limits or excludes our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; or any liability that cannot be limited or excluded under English law. If any provision of these Terms is held to be unenforceable, the remaining provisions remain in full force and effect.
11. Changes to These Terms
We may revise these Terms at any time by updating this page. The "Last updated" date at the top of the page reflects the most recent revision. For minor changes (clarifications, typographical corrections, updated contact details) we update the page without further notice. For significant changes (new restrictions on use, new categories of liability, material changes to user-submission terms) we will display a notice on the homepage for at least 14 days before the new Terms take effect.
Your continued use of the Site after a change takes effect constitutes acceptance of the revised Terms. If you do not accept a change, you must stop using the Site.
12. Governing Law
These Terms, and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims), are governed by and shall be construed in accordance with the laws of England and Wales.
You and [COMPANY_NAME] each agree that the courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim — save that nothing in this clause limits any statutory right you may have, as a consumer resident in another part of the United Kingdom, to bring proceedings in the courts of your home jurisdiction.
If you are a consumer outside the United Kingdom and a mandatory provision of the law of your home country gives you protection that these Terms would otherwise reduce, that provision will apply.
13. Contact
For questions about these Terms, write to [COMPANY_NAME] at the registered office: [REGISTERED_ADDRESS], United Kingdom, or email editorial@alterplay.co.uk. We will acknowledge your message within five working days and respond substantively within a reasonable period thereafter, having regard to the nature of the enquiry.
For data-protection enquiries, see our privacy policy. For commercial and affiliate enquiries, see our affiliate disclosure and email partnerships@alterplay.co.uk. For corrections to a specific article, email corrections@alterplay.co.uk.