About Us

Alterplay helps readers understand the companies behind online casino and bingo brands. We research sister sites, licence holders and casino groups to explain how websites are connected—and what those connections mean for the people using them.

Our purpose is straightforward: make ownership and licensing information easier to find, understand and question. A recognisable brand name tells you only part of the story. Knowing which company operates the website gives you a clearer starting point.

Why Alterplay Exists

Different names and designs can make two gambling websites appear unrelated, even when the same company operates both. Equally, similar games or layouts can make separate businesses look connected.

These distinctions matter when you are checking an operator’s background, reading promotional restrictions or trying to understand who is responsible for your account. Alterplay brings that information together in plain English, with an emphasis on evidence and practical relevance.

We are an information and comparison website. We do not operate casino games, accept bets or hold player deposits.

What You Will Find Here

Our coverage centres on three areas:

• Sister-site guides: explanations of the relationships between casino and bingo brands, including the evidence behind those connections.
• Casino group and operator profiles: background on the businesses responsible for individual websites, their brand portfolios and relevant regulatory history.
• Practical guides: explanations of licensing, casino networks and how to check ownership information yourself.

The aim is to help you answer useful questions: Who operates this website? Which other brands are connected to it? Is that connection based on a shared licence holder, a parent company or technology?

How We Research

Our research starts with public records and the legal information published by operators. Depending on the subject, we consult Gambling Commission records, Companies House filings, relevant overseas company registers, official announcements and website terms.

Each source serves a different purpose. A gambling register helps identify the licence holder and its recorded status. Company filings help explain ownership. An operator’s terms describe the business responsible for the website and the conditions attached to its services.

We compare these sources rather than treating a single statement as the complete picture. Where evidence is incomplete or conflicting, our approach is to explain the uncertainty and limit the conclusion accordingly.

You can read more about this process in our research methodology.

Understanding the Connections

A shared operator, a shared parent company and a shared software platform describe different relationships. Our coverage aims to make those differences clear.

Two brands can belong to the same corporate group while operating through separate legal entities. Two unrelated operators can also use the same game suppliers or website technology. Similarity alone does not establish common ownership.

A connection between brands should not be read as a promise that accounts, balances, promotions or service arrangements are interchangeable. Those details require their own checks against the terms applying to each website.

How Alterplay Is Funded

Alterplay earns money through affiliate partnerships. If you follow an affiliate link and complete the operator’s qualifying actions, we may receive a commission.

That commercial relationship is relevant information for our readers. Our editorial policy is to base ownership findings, licensing information and regulatory coverage on evidence, regardless of whether an operator is a commercial partner. Payment does not establish a sister-site relationship or change a recorded regulatory event.

Our affiliate disclosure explains the funding model and the standards governing commercial relationships.

Accuracy and Corrections

Casino brands can change owners, move between operators, close or alter their terms. Information that was accurate when researched may later need updating.

If you notice an outdated statement or a factual error, please use our contact page. Include the page address, the information you believe needs correcting and a supporting source where possible. This helps us assess the issue against the underlying evidence.

For questions about a gambling account, payment or dispute, contact the operator responsible. Alterplay cannot access accounts or make decisions on an operator’s behalf.

Gambling and Your Wellbeing

Alterplay’s gambling content is intended for adults aged 18 and over. Gambling carries a risk of financial loss and harm, and choosing not to gamble is always an option.

Our guides should never be used to work around self-exclusion or other protective restrictions. If gambling is affecting you or someone close to you, GamCare provides free, confidential support. GAMSTOP offers a free service for blocking access to participating online gambling websites and apps.