Four direct editorial channels into the team, plus a dedicated player-report mechanism. Response times are listed against each address. We answer every legitimate enquiry — and we publish what we won't answer below, in case it saves you an email.
Correspondence is routed to whichever editor is best placed to respond. Emails sent to the right address get answered faster; emails sent to a generic catch-all get triaged, and triage takes time. The four addresses below cover everything we handle by email. Player reports use a separate submission flow, set out in the next section.
For factual errors, outdated licence statuses, missed enforcement actions or any other piece of an Alterplay article you can show is wrong. Include the article URL and a short description of the issue. Verified corrections are made within 48 hours, and every correction is timestamped at the foot of the affected article.
corrections@alterplay.co.ukFor tips on operator-network changes, brand migrations, undisclosed sister-site relationships and regulatory developments we may have missed. Anonymous tips are accepted; we do not require you to identify yourself for a tip to be acted on. Tips are evaluated on what the public record will support, not on who sent them.
editorial@alterplay.co.ukFor operators considering an affiliate relationship, agencies representing licence holders, and aggregators interested in syndicating Alterplay research. Please review the editorial-independence terms in our affiliate disclosure before writing — they cover what changes when a commercial relationship exists, and (more importantly) what does not.
partnerships@alterplay.co.ukFor journalists, broadcasters and industry analysts. We respond to media enquiries within two working days. Kaiden Laverty and Jordan Conroy are both available for comment on UK gambling-industry topics within their respective specialisms — sister-site networks and licensing & enforcement, respectively. If you have a publication deadline, put it in the subject line.
press@alterplay.co.ukPlayer reports — positive and negative, at any UK-licensed casino — go through a separate submission flow rather than the editorial inbox. Reports are published in the player's own words, with the operator and submission date attached, after authenticity checks. We publish negative reports as readily as positive ones, and we do not edit reports for tone.
Use the player report form on the homepage to submit. The form preserves your anonymity by default, captures the metadata our editors need to contextualise the report (which operator, which brand, when the experience happened), and routes the submission to the editor responsible for that operator's coverage.
Corrections are processed first. A corrections email submitted before 09:00 UK time on a working day is normally reviewed and acknowledged within 48 hours, and the article itself is updated within a further 48 hours of acknowledgement. We do not silently amend factual content — every correction adds a "Corrected on [date]" line at the foot of the affected article along with a short note describing what changed and why.
Editorial tips are reviewed within five working days. We do not acknowledge every tip individually, but every tip is read by an editor. If a tip leads to an article or update, we credit the source by name where the source has consented to be credited, and anonymously where they have not.
Commercial and press enquiries are answered in the order they arrive, with press deadlines prioritised. Volume is high; please send one well-scoped email rather than a follow-up sequence. We will reply.
We do not maintain a 24-hour inbox and we do not use AI to draft outbound responses. Every reply you receive from Alterplay was written by a person.
We do not remove accurate material on request. If an Alterplay article documents a regulatory enforcement action, a fine, a Companies House filing or a verified player report against a brand, the material stays online. Operators frequently request removal — whether the operator is a commercial partner of ours has no bearing on the answer.
We do not accept paid placements or sponsored content. No article on Alterplay has ever been written, edited or amended in exchange for payment, and we will not start now. Any approach offering payment for inclusion, removal, or favourable wording will be declined; persistent approaches will be documented in the article on the brand involved.
We do not do link exchanges, guest-post swaps, "expert quote" insertions, or any other tactic typical of outreach SEO. If you are an SEO agency emailing on behalf of a casino brand asking for a backlink, the answer is no, and a follow-up email will not change it.
We do not respond to AI-drafted outreach. If your email opens with "I came across your wonderful website and was particularly impressed by your article on…" and proceeds to misname us, our content, or our team, it will be marked as spam without reply.
We do not provide gambling advice or crisis support. We are a research publication, not a help service. If you are experiencing harm from gambling, please contact one of the dedicated services listed at the foot of this page.
Alterplay is published by [COMPANY_NAME], a private limited company registered in England and Wales under company number [COMPANY_NUMBER]. The registered office is at [REGISTERED_ADDRESS], United Kingdom. Correspondence sent by post should be addressed to "Alterplay Editorial" at the registered office.
For data-protection enquiries, including any request to access, correct or delete personal data we hold about you, see our privacy policy. For the affiliate-disclosure terms governing commercial relationships, see our affiliate disclosure. For our commercial terms, see our terms and conditions.
For background on our editorial standards and the team behind the research, see our about page.
If you are a player and your reason for contacting us relates to gambling harm — your own or someone else's — please use one of the dedicated support services rather than the Alterplay editorial inbox. We are not equipped to provide real-time crisis support, and reaching the right service quickly matters more than any research enquiry we can answer.
The four UK and international services below are independent of any operator. All four offer free, confidential support. Calls and chats to these services do not appear on bank statements or affect any account you hold at a UK-licensed operator.
Last reviewed: May 2026.