Contact Alterplay

Reporting an experience at a UK casino?

Player reports — positive and negative, at any UK-licensed casino — go through a separate submission flow rather than the editorial inbox. Reports are published in the player's own words, with the operator and submission date attached, after authenticity checks. We publish negative reports as readily as positive ones, and we do not edit reports for tone. Use the player report form on the homepage to submit. The form preserves your anonymity by default, captures the metadata our editors need to contextualise the report (which operator, which brand, when the experience happened), and routes the submission to the editor responsible for that operator's coverage.

What to expect after you write.

Corrections are processed first. A corrections email submitted before 09:00 UK time on a working day is normally reviewed and acknowledged within 48 hours, and the article itself is updated within a further 48 hours of acknowledgement. We do not silently amend factual content — every correction adds a "Corrected on [date]" line at the foot of the affected article along with a short note describing what changed and why. Editorial tips are reviewed within five working days. We do not acknowledge every tip individually, but every tip is read by an editor. If a tip leads to an article or update, we credit the source by name where the source has consented to be credited, and anonymously where they have not. Commercial and press enquiries are answered in the order they arrive, with press deadlines prioritised. Volume is high; please send one well-scoped email rather than a follow-up sequence. We will reply. We do not maintain a 24-hour inbox and we do not use AI to draft outbound responses. Every reply you receive from Alterplay was written by a person.

Things we routinely decline, in case they save you an email.

We do not remove accurate material on request. If an Alterplay article documents a regulatory enforcement action, a fine, a Companies House filing or a verified player report against a brand, the material stays online. Operators frequently request removal — whether the operator is a commercial partner of ours has no bearing on the answer. We do not accept paid placements or sponsored content. No article on Alterplay has ever been written, edited or amended in exchange for payment, and we will not start now. Any approach offering payment for inclusion, removal, or favourable wording will be declined; persistent approaches will be documented in the article on the brand involved. We do not do link exchanges, guest-post swaps, "expert quote" insertions, or any other tactic typical of outreach SEO. If you are an SEO agency emailing on behalf of a casino brand asking for a backlink, the answer is no, and a follow-up email will not change it. We do not respond to AI-drafted outreach. If your email opens with "I came across your wonderful website and was particularly impressed by your article on…" and proceeds to misname us, our content, or our team, it will be marked as spam without reply. We do not provide gambling advice or crisis support. We are a research publication, not a help service. If you are experiencing harm from gambling, please contact one of the dedicated services listed at the foot of this page.

Where we are registered.

Alterplay is published by [COMPANY_NAME], a private limited company registered in England and Wales under company number [COMPANY_NUMBER]. The registered office is at [REGISTERED_ADDRESS], United Kingdom. Correspondence sent by post should be addressed to "Alterplay Editorial" at the registered office. For data-protection enquiries, including any request to access, correct or delete personal data we hold about you, see our privacy policy. For the affiliate-disclosure terms governing commercial relationships, see our affiliate disclosure. For our commercial terms, see our terms and conditions. For background on our editorial standards and the team behind the research, see our about page.

If your reason for writing is gambling-related harm.

If you are a player and your reason for contacting us relates to gambling harm — your own or someone else's — please use one of the dedicated support services rather than the Alterplay editorial inbox. We are not equipped to provide real-time crisis support, and reaching the right service quickly matters more than any research enquiry we can answer. The four UK and international services below are independent of any operator. All four offer free, confidential support. Calls and chats to these services do not appear on bank statements or affect any account you hold at a UK-licensed operator.