Alterplay
Author Profile

Jordan Conroy

Licensing & Regulatory Analyst

Tracks UKGC enforcement, audits operator licence conditions, and verifies every regulatory date and fine amount cited across the Alterplay platform.
7+ years
Compliance experience
75+ operators
Audited
Daily
Public-record verification
100%
Citations dated
Jordan Conroy
Bio

About Jordan.

Jordan brings seven years of regulatory and compliance experience to Alterplay's licensing desk. Before joining the editorial team in 2024, he spent four years as a regulatory analyst at a UKGC-licensed operator group, where his work focused on Licence Conditions and Codes of Practice audit preparation, anti-money-laundering control reviews, and customer due-diligence frameworks across the operator's UK and Maltese licences. Prior to that, he worked in the regulatory affairs team of a gambling-software supplier headquartered in Manchester, drafting compliance documentation for new-market launches across Europe and Latin America.

He holds a Master's degree in Financial Regulation from the University of Manchester and an undergraduate law degree from the University of Sheffield. He is a member of the International Compliance Association and holds the ICA Specialist Certificate in Anti-Money Laundering. The combination of operator-side compliance practice and regulatory-affairs background sits behind everything he writes for Alterplay — what counts as a serious LCCP breach, how the Commission's enforcement language differs from public-relations language, where licence holders quietly restructure to absorb regulatory risk.

Outside Alterplay, Jordan contributes occasional commentary on UK gambling regulation to industry publications and has spoken at compliance conferences in London and Birmingham. He is based in Manchester.

Editorial Focus

What I cover at Alterplay.

Four research streams sit on my desk. Each draws from a defined set of public-record sources, has its own verification process, and generates a different kind of article on Alterplay.

UKGC Enforcement Tracker

Every settlement, fine and licence-condition variation issued by the Gambling Commission, dated and cross-referenced against the operator's UKGC public-register entry. The headline figure, the breach summary, and the publication date — all traceable to the Commission's own statement.

LCCP Compliance Audits

Operator-by-operator audits of compliance with the Licence Conditions and Codes of Practice. Anti-money-laundering controls, customer due-diligence procedures, responsible-gambling messaging, complaint handling — checked against the LCCP's current version, not last year's.

Operator Licence Profiles

The regulatory section of every operator profile on Alterplay. Licence number, licence holder, registered company name, conditions attached to the licence, and the full history of regulatory action against the licence holder since 2014. Updated whenever the public register changes.

Settlement & Fine Citations

Every cited fine, settlement and enforcement amount across the site goes through a verification pass. Where the operator has paid a settlement to the Commission, the article cites the amount, the year, the breach summary, and the URL of the Commission's public statement.

By the Numbers

Verification, in figures.

200+
Enforcement actions tracked
75+
Operator licences audited
48 hr
Maximum correction turnaround
100%
Citations linked to public records
Profile last reviewed: May 2026.