Affiliate Disclosure
Alterplay earns money through affiliate partnerships with gambling operators. When you follow an affiliate link and meet the operator’s qualifying conditions, we receive a commission. This commercial relationship helps fund the content available on alterplayuk.com.
We want you to understand how these arrangements work, what financial interests they create and how they relate to the information we publish.
How We Earn Commission
An affiliate link allows an operator or its affiliate platform to recognise that a visitor came from Alterplay. You may encounter these links within casino listings, comparison tables, promotional cards and buttons such as “Claim Bonus”.
Depending on the agreement, we earn through:
- A referral payment: a fixed amount when a referred customer completes specified actions, such as opening an eligible account and making a qualifying deposit.
- Revenue share: a percentage of the operator’s net gaming revenue attributable to referred customers. This revenue can reflect players’ gambling losses, after deductions defined in the agreement.
Payment conditions and amounts vary between partners. Clicking a link alone does not necessarily generate a commission.
These arrangements give Alterplay a financial interest in qualifying referrals and, under revenue-share agreements, the revenue generated by referred customers. Readers should understand this interest when considering our commercial content.
What This Means for You
Alterplay is free to read. We do not charge you a referral fee for using an affiliate link; the operator or affiliate programme pays our commission.
This does not mean gambling is free or without financial risk. Deposits, losses, operator fees and promotional conditions remain relevant whenever you use a gambling service.
An affiliate link also does not guarantee a better offer than visiting an operator directly. Promotions can differ by referral channel, location, account history and eligibility. Check the offer displayed on the destination page before registering or depositing.
You are under no obligation to use our links or open an account.
Our Editorial Approach
Our editorial policy is to base research on evidence, including regulatory records, company information and operator disclosures. An affiliate agreement is not evidence that a casino is reliable, that its licence is current or that two brands share an operator.
Commercial partners do not purchase favourable research findings or the removal of accurate criticism. Factual corrections should be assessed on their supporting evidence, regardless of whether the operator concerned has an affiliate relationship with us.
Our Methodology explains the research approach behind our sister-site and operator content.
Featured Casinos, Ratings and Sister-Site Listings
Featured lists present a selection of brands and should not be treated as a complete comparison of every available casino. A prominent position, star rating or promotional offer is not a regulatory endorsement or a guarantee of a particular experience.
Ownership information and promotional listings answer different questions. A sister-site relationship describes a connection between businesses; it does not establish that their bonuses, payment arrangements, customer service or account rules are identical.
Likewise, two casinos appearing together in a commercial listing does not establish that they share ownership or a licence holder. Those relationships require separate evidence.
Offers and Third-Party Services
Bonus information is a summary. Before accepting an offer, check its significant conditions, including qualifying deposits, wagering requirements, expiry dates, game restrictions, maximum stakes and any limits on eligibility across related brands.
Promotions and operator policies can change. Following a link does not reserve an offer or guarantee that you qualify for it.
Alterplay publishes information and refers visitors to third-party websites. We do not accept bets, hold player funds, manage gambling accounts or approve withdrawals. Account and payment issues must be raised with the relevant operator through its support and complaints procedures.
Affiliate Tracking and Privacy
Affiliate referrals can be attributed using tracking identifiers in links, cookies or other technologies used by an operator or affiliate platform. These help connect qualifying activity with the referring website and calculate commission.
Our Privacy Policy explains how Alterplay handles personal information. When you visit an external website, review its privacy and cookie information to understand its practices and the choices available to you.
Gambling Decisions and Support
Our content is intended for adults aged 18 and over. A commercial partnership, positive assessment or welcome offer does not remove the possibility of losing money.
Do not use sister-site information to bypass self-exclusion or other gambling restrictions. If gambling is affecting your finances or wellbeing, stepping away and seeking support is more important than finding another operator.
Questions About This Disclosure
If you have a question about our affiliate relationships, notice an unclear commercial link or believe commercial interests have affected an article, please use our Contact page.
Include the page address and a brief explanation so we can identify the content concerned. We will revise this disclosure when our commercial practices change.